Thank You for Arguing

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:

The Eddie Haskell Ploy

Eminem’s Rules of Decorum

The Belushi Paradigm

Stalin’s Timing Secret

The Yoda Technique

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

杰伊·海因里希斯（Jay Heinrichs）

从业超过25年的资深记者和出版人，现在全身心地投入倡导修辞传承的艺术，专门为世界500强公司、常春藤联盟大学、美国航空航天局和五角大楼等机构开设关于如何说服的课程，并著有《单词英雄》（Word Hero）、《如何说服一只猫》（How to Argue with a Cat）等。

译者简介

闾　 佳

资深翻译工作者，主攻通俗经济学、社会心理学、经济管理及科普方向的非虚构类作品，历年来已出版多部广受好评的翻译作品，包括《牛奶可乐经济学》（2008年获国家图书馆图书文津奖）、《影响力》系列、《理性乐观派》和《游戏改变世界》系列。其余畅销图书还包括《欲罢不能》《自下而上》《与机器赛跑》等。