无名图书
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Marketing Research
Naresh K. Malhotra
,
David F. Birks
出版社
FT Press
出版时间
2008-12-30
ISBN
9780273706892
评分
★★★★★
标签
设计
教材
CCRM
用户评论
找不到就马这个吧。Malhotra, Naresh K. & Mark Peterson (2009).Basic Marketing Research–A Decision-Making Approach, 3nd Edition, Prentice Hall.。打MR基础的绝对好书
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