The Visual MBA - Jason Barron

The Visual MBA

Jason Barron

出版时间

2019-05-01

ISBN

9780241386682

评分

★★★★★
书籍介绍
Learn an entire MBA course without spending thousands and waving goodbye to two years of your life If you want to succeed in business then an MBA programme is the best way to build expertise, knowledge and experience. But an MBA programme at any top school is an enormous investment in time, effort and money. In The Visual MBA, Jason Barron offers a radical solution, explaining all key business school concepts through illustrations. When Barron started his MBA course, he decided to draw all his notes so that other people could benefit from them. And it's a good thing he did, because research shows that more than 65% of us are visual learners and that our brains process illustrations 60,000 times faster than text. From Marketing, Ethics and Accounting to Organisational Behaviour, Finance, Operations and Strategy, The Visual MBA distils the most important principles of an MBA into an accessible, informative and easily-digestible guide.
用户评论
nice design.
上MBA的目的或许是通过反复讨论和应用来加深对概念的理解和内化
作者把两年的MBA课程都压缩在这本书里。把全部的知识点都通过可视化展示出来。优点是对于流程性的,逻辑性的内容理解起来非常容易。缺点也很明显,不是所有的内容都适合可视化,有时候感觉反而没有文字解释的清晰。
每一章都是基本常识,最难的是第20章,Put it all together!
这本《The Visual MBA》的作者Jason Barron本身就是设计师,所以画图是信手拈来,风格也比较生动活泼。作者用图文结合的方式分享了MBA课程内容中的基础概念和框架和模型。 优点:1. 可读性高;2. 图文结合,生动活泼;3. 涵盖内容全面。不足:知识点深度不足。
很容易看完 could revisit
Could be used as a game book in spare time to test related knowledge. Capitalized words r harder to read.
浅显易懂,但知识深度不够。大概适合工作了2、3年读,可以顺便热身MBA常用英文。
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