Likeable Social Media

Yes, you do have to be liked by everyone! Real friends communicate with honesty, listen closely, and aren't afraid to admit when they're wrong. If you want to succeed in social media, you have to behave the same way. Likeable Social Media provides 18 strategies for creating an authentic "brand personality" through Facebook and other social media platform. Social-media marketing guru Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. You'll learn the same methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, Likeable Social Media is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.

戴夫•柯本（Dave Kerpen），著名社会化媒体及市场推广公司Likeable Media（前身为KBuzz）创办人兼行政总裁，Facebook营销专家，更是唯一一位三次荣获口碑行销协会WOMMY奖的得主。

Likeable Media管理超过250个品牌的社会化媒体推广策略，客户包括喜力（Heineken）、露得清（Neutrogena）、Uno芝加哥烧烤（Uno Chicago Grill）、威讯（Verizon）及1-800-Flowers.com等。