书籍介绍
The Long-Awaited Update for Building a Thriving Consultancy
Completely updated for today’s busier-than-ever consultants, this classic guide covers the ins and outs for competing and winning in this ultracompetitive field. You’ll find step-by-step advice on how to raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-year firm, plus brand-new material on:
* Blogging and social networking
* Global consulting
* Delegating labor
* Profiting in a troubled market
* Retainer business
* Internet marketing