书籍介绍
Guardian columnist Dr Ben Goldacre takes us on a hilarious, invigorating and informative journey through the bad science we're fed by the worst of the hacks and the quacks! When Dr Ben Goldacre saw someone on daytime TV dipping her feet in an 'Aqua Detox' footbath, releasing her toxins into the water and turning it brown, he thought he'd try the same at home. 'Like some kind of Johnny Ball cum Witchfinder General', using his girlfriend's Barbie doll, he gently passed an electrical current through the warm salt water. It turned brown. In his words: 'before my very eyes, the world's first Detox Barbie was sat, with her feet in a pool of brown sludge, purged of a weekend's immorality.' Dr Ben Goldacre is the author of the 'Bad Science' column in the Guardian and his book is about all the 'bad science' we are constantly bombarded with in the media and in advertising. At a time when science is used to prove everything and nothing, everyone has their own 'bad science' moments -- from the useless pie-chart on the back of cereal packets to the use of the word 'visibly' in cosmetics ads.This book will help people to quantify their instincts -- that a lot of the so-called 'science' which appears in the media and in advertising is just wrong or misleading. Satirical and amusing -- and unafraid to expose the ridiculous -- it provides the reader with the facts they need to differentiate the good from the bad. Full of spleen, this is a hilarious, invigorating and informative journey through the world of 'bad science'.
AI导读
核心看点
- 揭露排毒足浴等伪科学骗局
- 普及循证医学与统计误区
- 批判媒体对科学的误读
适合谁读
- 对养生保健持怀疑态度者
- 希望提升科学素养的大众
- 关注医药行业真相的读者
读前提醒
- 需具备基础统计常识
- 部分案例可能略显陈旧
- 作者语气幽默且犀利
读者共识
- 辟谣入门经典之作
- 信息量大且实用性强
- 专治各种养生鸡汤
本导读基于书籍简介、目录、原文摘录、短评和书评生成，不等同于全文精读。
精彩摘录
- "I have great respect for the manufactures of cosmetics. They are at the other end of the spectrum from the detox industry: this is a tightly regulated industry, with big money to be made from nonsense, and so we find large, well-organized teams from international biotech firms generating elegant, di"
- "Clinicians, pundits and researchers all like to say things like "There is a need for more reseach," because it sounds forward-thingking abd open-minded. In fact that's not always the case, and it's a little-known fact that this very phrase has been effectively banned fro the British Medical Journal "
- "The answer is that the placebo effect is about far more than just the pill: it is about the cultural meaning of the treatment. Pills don't simply manifest themselves in your stomach: they are given in particular ways, they take varying forms, and they are swallowed with expectations, all of which ha"
- "Similarly, when you take a snapshot picture of the people who take antioxidant supplement pills, you will often find that they are healthier, or live longer: but again (although nutritionists are keen to ignore this fact), these are simple surveys of people who have already chosen to take vitamin pi"
- "A dietary change probably requires a change in lifestyle, shopping habit, maybe even what's in the shops, how you use your time, it might even require that you buy some cooking equipment, how your family relates to each other, change your work style, and so on. ... The poeple in your "control group""
- "The reality is that this vast industry of nutritionism -- and more importantly than anything, this fascinating brand of scholarship - is now penetrating, uncriticised, unoticed, to the heart of our academic system, because of our desperation to find easy answer to big problems like obesity, our coll"
- "My basic hypothesis is this: the poeple who run the media are humanities graduates with little understanding of science, who wear their ignorance as a badge of honour."
- "The rarer the event in your population, the worse your test becomes, even though it is the same test. Let's now use the same test where the background HIV infection rate in the population is about one in 10,000. If we test 10,000 people, we can expect two positive blood results overall. One from the"
用户评论
好些看不懂，查了又查
入门级
hhh笑死我了 吐槽化妆品鱼肝油的那几章，几年后依然记忆犹新~
看數據&合理懷疑都是大學問！🤔
很不错的专栏作家
轻松幽默的科普，文中的伪科学和骗术至今都没过时可见人类本质就是……
十多年前的书，现在读起来仍是很应景，尤其最后几章专门讲了MMR（麻腮风三联）疫苗是否会导致自闭症的媒体热议话题。怎么解读科学文献，怎么判断相关性和因果性的差异，怎样辨别实验设计是否严谨，这些话题看似离日常生活很遥远，但不了解的话就只能被同样半吊子的媒体牵着鼻子走向错误（甚至有害）的解读
现在看依然很有时效性，因为同样的骗法还在大行其道。
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