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  • Hidden in Plain Sight

    Jan Chipchase

    评分 7.8分

    Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them

  • The Field Study Handbook

    Jan Chipchase

    评分 暂无

    The comprehensive how-to, why-to guide to running international field research projects. The Handbook is for anyone that needs to understand users, customers, people across markets, geographies and